For plumbers
Smaller audience. Better leads.
Your ads, shown only to the homeowners in your service area who could hire you for plumbing work.
- Google Premier Partner 2026
- Top 3% of US agencies in the Google Partners program
- Flat monthly. No per-lead fees.
Check your service area
How many homes could see your ads?
Enter the zip codes you serve. We will count the single-family homes in your area, the only people who can hire you.
The problem
Most of your ad budget reaches people who can’t hire you
Renters
Apartment and rental households can’t hire you for a home they don’t own.
Out of area
Ads drift past your service area. One client’s out-of-area ads went from 55% to 1%1 once we fixed it.
Passing through
Commuters, shoppers and visitors who happen to be in your zip code today.
You pay for every one of those ads. None of them can become your customer.
The big idea
Shrink the audience. On purpose.
Traditional marketing tries to reach more people. We start by removing everyone who can’t buy from you, then spend on who’s left.
Two funnels
Standard ads cast wide. We start narrow.
Standard ads
- AwarenessEveryone in the area sees your ad, renters and commuters included.
- ConsiderationA few click or visit. Most could never have hired you.
- LeadsWhoever is left. Most of the budget was spent above.
bCode Household Intent
- Removed firstRenters, out-of-area and passers-by. Nothing spent here.
- Low boilEvery homeowner in your area, all year, at a low price.
- Turned upHomes that look ready see you more often.
- LeadsHomeowners who already know your name.
How it works
Three steps, running every day
- 1
Map every home
We map every single-family home in your service area. Apartments and out-of-area addresses never make the list.
- 2
Keep your name in front of them
Every homeowner sees your ads steadily and cheaply, all year, so you are the name they know when they need you.
- 3
Turn it up when they’re ready
Homes that look ready to buy see you more often, right when they are deciding.
Does it work?
We checked it against real leads
Built for your trade
Same idea, tuned to how your customers buy
Every homeowner in your area stays on a low boil all year. What changes by trade is when we turn it up.
Be on the shortlist before they ask for quotes
A roof is a big, rare decision. Homeowners who already know your name call you first, so the low boil does the heavy lifting long before they need you.
At day 30 we match your new roofing leads back to the homes in your audience.
Be the name they know when a system quits
Cooling and heating season come every year. Stay in front of every homeowner in between, so the emergency call comes to you.
At day 30 we match your new service calls and installs back to your audience.
Emergencies don’t wait. Be the first call.
Nobody shops around with water on the floor. Keep your name in front of every homeowner in your area so you are the one they already trust.
At day 30 we match your new calls and jobs back to your audience.
Warm them up before project season
Fence projects are planned weeks ahead. Reach every homeowner through the off-season, then turn it up when projects start.
At day 30 we match your new estimate requests back to your audience.
Fill your spring calendar early
Spring books up fast. Keep every homeowner in your area familiar with your name all winter so the calls come in first.
At day 30 we match your new leads back to the homes in your audience.
How it compares
What you get that the usual options can’t offer
| Lead sites | Geo-fencing | bCode | |
|---|---|---|---|
| Reaches homeowners only | Partly | No | Yes |
| Builds your name before they need you | No | Partly | Yes |
| Not shared with your competitors | No | Yes | Yes |
| Stays in your service area | Yes | Often drifts | Yes |
| How you pay | Per lead | Per ad shown | Flat monthly |
Pricing
One flat monthly price. No per-lead fees.
Plans from $1,500/mo4
Ad spend is paid directly to the ad platforms. Full packages by zip code on the call.
- Your trade and your zip codes
- Every homeowner in your area, all year
- More often for the homes that look ready
- A monthly report matching your new leads to the homes we reached
Next step
Start with a 30-day pilot
- Week 1
Send your area
You send your zip codes and, ideally, a list of past customers.
- Weeks 2–4
Every homeowner sees you
Your ads reach every homeowner in your area. The ready ones see you more.
- Day 30
See the match
We show you which of your new leads came from homes in your audience.
Privacy
Homeowners just see a normal ad
We never sell or hand over personal data. Ads run through the major ad platforms under their normal rules. You only see a household’s details once it’s already yours: a lead, a call or a customer you shared with us. Reports show results, not people.
Why bCode
A partner you can check
Google Premier Partner 2026
Recognized by Google for client results and Google Ads expertise.
See our Google listing →Top of the program
Top 3% of US agencies in the Google Partners program.
Everywhere they look
Your audience runs on Google, Meta, YouTube, TikTok, streaming TV and programmatic banners.
Questions
What owners ask us
Does this replace my Google ads?
No. It works alongside them. Search catches people already looking. This keeps every homeowner in your area familiar with your name, so you are the one they know when they look.
How do you know who is a homeowner?
We start from every single-family home in your service area and leave out apartments and addresses outside it. Your audience is homes, not people passing through.
Is this creepy for homeowners?
No. They just see a normal ad on the apps, sites and streaming services they already use. We never sell or hand over personal data.
Is my audience shared with my competitors?
No. Your audience is built for your business. It is not sold to other contractors as leads.
What does it cost?
Plans start at $1,500/mo4, one flat monthly price with no per-lead fees. Ad spend is paid directly to the ad platforms.
What do I need to give you?
Your zip codes and, ideally, a list of past customers. The list helps confirm your real service area and becomes the scorecard at day 30.
How fast can it start?
Once we have your zip codes, we set your start date together on the call.
Your next customers already live in your service area
Smaller audience. Better leads. Let’s see who you would reach.